Business Insight

9 Ways To Rank Your Business Profile on Google Search Results

Once you’re done creating and verifying your business profile on Google, you need to optimize it. It is certainly not enough to just have a business profile on Google, it must rank to in search results.

Optimizing your business profile on Google will help it rank, and maximize your profile’s visibility in search results, thus increasing customer engagements.

Most customers don’t move pass the first page of Google search results, and to appear on the first page, your Google My Business account to meet these three variables: Relevance, Distance and Prominence.

  • Relevance: How well your Google My Business listing matches a search. So if I google search ‘roof-top pizza joints’, google ranking algorithm will show me not just any pizza joint, but pizza joints at ‘roof-top’ restaurants. I will get into that briefly. 
  • Distance: How far your location is from the search or searcher. There could be 1000s of ‘roof-top pizza joints’ in the SERP, but can will show the ones that are closest to the searcher.
  • Prominence: How popular your brand. If your located in Ghana, and you search pizza, the big brands will most likely be the ones to show up at the first page. that business is (based on factors like links, number of reviews, review score, and SEO).

Now, let’s learn how you can combine these variables to rank your business profile on google

1. Fill in all sections of your profile

According to Google, customers are 2.7 times more likely to consider your business reputable if you have a complete Google Business Profile. They’re also 70% more likely to actually visit your location.

Google reports that, “businesses with complete and accurate information are easier to match with the right searches.”

So, tell exactly where your business can be found, the work hours, the address, the name etc. This will help improve your score for search relevance.

Also Read:

a. How to start a successful side business employed.

b. 8 Top Business Books For Entrepreneurs and Business Owners.

2. Verify your business location

location helps your business rank on google

You have to verify your business profile on google before you can optimize it. If your business location is verified, you have a better chance to rank in local search results across Google products like Google Maps, Google Shopping and Google Search.

A verified location also helps improve your score for the distance ranking factor in search results.

3. Add images and videos of your business

You should add a logo and cover photo to google business profile, same as you add on your business social media accounts (if any). This makes it easier for potential customers to recognize your brand.

But don’t stop there. Add images and videos to showcase your location, work environment, or team of workers. If you run a restaurant, post pictures of your meals, menus, or dining room. Make sure they look appealing, professional, and not deceitful.

Useful Links:

a. 9 Ways to sell photos online and make money.

b. 11 Best sources of funding for small businesses.

According to Google, businesses with photos receive more requests for directions and more clicks through to their websites. You don’t want to miss out on that.

4. Include keywords in your business profile

The use of Keywords is very important in what Google displays after a search query. Free tools like Google Trends, Google Analytics and Hootsuite Insights, can help you know the terms that people use to search for businesses within your niche or industry.

Carefully include some of these keywords in your business description. Using the right keywords will improve your business’s relevance. However, don’t add too many keywords or use irrelevant ones, that is not good for ranking.

5. Encourage reviews and answer questions

product reviews helps rank your business profile

People trust other people more than they trust businesses. A good review can be the deciding factor that tips prospective customers in your favor. Reviews also improve your Google ranking.

The best time to ask for a review is after providing a great experience. To make it easier, Google provides a direct link to ask customers to review your business.

Share your review request link in a message to customers, into your auto responder or online receipts. Never turn off reviews for your page, as it shows customers that your business is real. However, you can always report inappropriate reviews, anyways.

A review is good, but responding to it even makes it better. Always be honest and professional in your responses especially to negative reviews by customers.

6. Create posts on your Google Business Profile

Don’t leave your business profile dormant on Google. Share updates, product news, discounts, offers or events with the online audience. This will make you page active and help it rank. Visit Google Business dashboard to start.

7. Add special features and attributes

Depending on the category you choose for your business on google, there are special features available to enhance your profile. Class ratings, display of list of services, and different types of buttons are some of the features available for use.

8. Add products to your business profile

rank your products on google

Always update your Google business profile with fresh products or improved services. When you upload products, they don’t only appear on your profile but also in Google shopping.

To add products your manually, click on products on your dashboard and click on Get Started to add your first product.

9. Take advantage of Google’s free marketing tools

A part from getting a free business profile on online, Google also provides you free marketing kits with stickers, social posts, and even printable posters. You can use the tools create a custom video.

Conclusion

Setting up a business profile doesn’t have to be complicate. Google My Business is one of the free tool you can use to reach customers online.

Follow the guide above to improve your business ranking in search results.

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